Launch of In-Store Website Browsing and Buying

Bringing together traditional writing instruments with the latest modern technology The Pen Shop continues to stay ahead of the most recent market trends. At The Pen Shop we are excited to announce the launch of in-store website browsing and buying via iPads in our Leeds, Newcastle, Sheffield and London Oxford Street stores.

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The option of buying in store increases customer convenience offering flexibility of free UK delivery to work, home or other addresses for example if the order is for a gift. The customer also doesn't have to wait for gift wrapping or engraving as they can simply have it delivered to them instead.

The iPads in our stores will help promote a wider range of products that are currently not available in-store such as Online Exclusive ranges including Diplomat, Troika and Visconti.

We have also modified our website for the in-store iPads with several special features now available. While browsing the iPad customers can use their smartphone to take a picture of a QR code on any product page to then view on their phone at a later date. They can also email product details to any email address with a message, perfect for dropping 'subtle' ideas for Christmas presents.

The option of in-store browsing and buying through iPads will be deployed in all our stores in the New Year.

 

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