Posted on March 10, 2016.
Thinking about leading creators of luxury writing instruments, the brand Montblanc immediately comes to mind. At The Pen Shop, we are proud to promote our status as a Montblanc Authorised retailer and are stockists of a wide selection of Montblanc writing instruments and refills, notebooks and other accessories. As a global leader in luxury accessories, Montblanc have been operating for nearly a century, having diversified into other areas of the luxury goods market over those years. The unique White Star logo on the tip of each piece and accessory, ensures the Montblanc name is strongly identifiable. The name Montblanc was registered in 1910, and was said to have been based on an analogy between the great writing instrument and the highest peak in the Alps, the Mont Blanc. The shape of the logo itself represents the snow-covered peak of Mont Blanc. Montblanc expanded quickly, and by the end of the 1920’s, the company was already operating in over 60 countries. Their attention to some striking advertising campaigns at that time, ensured they caught worldwide attention. The consideration given to the detail in Montblanc products is evident in all of the products they produce. But especially in the early production of their iconic Meisterstück fountain pen in 1929, they inscribed ‘4810’ in the nib. Representing the height of the Mont Blanc mountain, this is a traditional detail that continues to this day. Meisterstück remain one of the most popular lines that we sell today at The Pen Shop, with the range covering fountain, rollerball and ballpoint pens as well as mechanical pencils, all available in a range of colours, sizes and finishes. Following the success of the Meisterstück, Montblanc went on to develop other exciting new ranges with more more designs. From the ‘60 Line’ range in 1955, up to the current New Editions of today, Montblanc remain at the forefront of design and technology in the world of writing. 1986 was the year that Montblanc would create their famous phrase “Montblanc - The Art of Writing’, as well as being a time for the company to engage in many art and cultural collaborations, strengthening their support of the world of the arts. Developing a range of Limited Edition writing pieces, Montblanc continue to celebrate the great renowned artists and writers of previous generations. Montblanc expanded its empire into the Asian market in 1990, the beginning of their openings of Montblanc stand-alone Boutiques. The success continued with more boutiques opening in Paris and London, a number today which now stands at over 350 boutiques in over 70 countries. The Boutiques stock a range of Montblanc pieces including the writing instruments the brand are most known for, as well as watches, leather goods, accessories, jewellery, eyewear and fragrance. In the various Pen Shop concessions and stand-alone stores around the UK, we stock some of the most popular Montblanc Collections and products; a perfect gift for loved ones or yourself, to be cherished for years and generations to come.